Benefits of farmers' markets PDF Print E-mail
Written by Rita Exner   
Thursday, 13 October 2011 14:25

Why have a farmer's market? Because Farmers' markets benefit:


  • They cut out the middleman allowing increased financial returns through direct selling, price control, and a regular cash flow.
  • They provide the producer with direct customer feedback on produce and prices.
  • Transport and packaging requirements are less thus reducing the producers' costs.
  • They provide a secure and regular market outlet. This is especially valuable for; new producers, producers in organic conversion, and small scale producers who are unable to produce the quantity required by supermarkets

With the increase in market numbers it is possible for individual producers to attend a substantial number of different markets. A number of farmers have indicated that this form of marketing has prevented their businesses from bankruptcy.


  • They provide direct contact and feedback between customers and producers, so you can be sure how your vegetables are grown and meat produced.
  • They help to improve diet and nutrition by providing access to fresh food.
  • They play an important role in educating the consumer as to the production and origin of their food.
  • They can be a source of information and inspiration on how to cook and prepare fresh ingredients.

The Environment

  • They help reduce food miles, thus vehicle pollution, noise, and fossil fuel use.
  • They help to reduce packaging.
  • They encourage more environmental production practices, such as organic or pesticide free.
  • They encourage farm diversification and hence bio-diversity.

The Community & Local Economy

  • They help bring life into towns and cities aiding regeneration.
  • They encourage social interaction particularly between rural and urban communities.
  • They stimulate local economic development by increasing employment, encouraging consumers to support local business, and thus keeping the money within the local community.
  • They attract business to retailers in the vicinity.

Feedback from retailers in areas adjacent to the market locations has indicated that on days when a farmers' market has been operating, takings have increased by up to 30% (W H Smith and Debenhams in Winchester both reported such statistics).

  • They can encourage the unemployed and under employed to develop new skills, self confidence and income generating possibilities.
  • They play an important role in Local Agenda 21 and other Council initiatives established to increase the environmental sustainability of government policies, local communities, and businesses.


    ........And they are fun!

Last Updated on Thursday, 08 March 2012 17:36

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